12/6/2023 0 Comments Usps targeted mailingHowever, depending on your message, demographic and type of business you are marketing for, it may be more cost-effective cheaper to use saturation mailing if your efforts are a fit for this wide fishing net approach. On the other hand, saturation mailing typically targets “current resident”, so you send more mail to people that may not be interested. Targeted mailing can potentially save you money by decreasing the amount of mail you send because the mail you send will be more relevant and focused to your recipients. Both are useful but your choice will depend on your use-case. Think of targeted mailings as butterfly nets and saturation mailings as fishing nets. Postage is also a bit higher mailing as EDDM compared to the cost of a saturation mailing. The biggest distinction between EDDM and saturation mailings is EDDM requires the mail piece to be a flat whereas a saturation mailing can either be a letter sized piece or a flat sized piece. Saturation Mailing Vs Every Door Direct Mail (EDDM)Įvery door direct mail, or EDDM, is very similar to a saturation mailing. But, don’t confuse saturation mailing with other popular large scale USPS mailing programs. At its core, you get a wider audience for less money. In lieu of actual names, the mailing is addressed to ‘Current Resident’. Saturation mailings are mailed to all residents within a certain zip code or postal route. Exactly as it sounds, you saturate a targeted area with direct mail. To put it simply, saturation mailing is an inexpensive way to communicate your direct mail messaging. I’m here to say that saturation mailing is one of the most effective ways to get your message across, assuming you understand how to best use it, own a business that complements this type of mass mailing and have the know-how to set it up like we do at Bluegrass. However, I constantly see it as an underutilized component of a client’s direct mail strategy. It’s readily available via the USPS they even advertise it. USPS Saturation mailing is one of those seldom spoken secrets of the direct mail business. Saturation Mailing: What It Is and How to Take Advantage
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